Turning a $250M brand’s homepage from cluttered to clear.

This is Hero Section Redesign Increased Signups by 42% for a fictional AI operations platform, Opsight. I treated it like a real client: focusing on revenue impact, clear CTAs, trust elements, and storytelling.

Unseen – Fixing a Broken First Impression Unseen is a premium NFT gallery, but its wallet sign-in flow was clunky and untrustworthy, causing 28% of users to drop off. I identified the friction, redesigned the flow, and rebuilt trust from the first click.

This case study covers a full redesign of the Arweave Miner dashboard a tool used by decentralized infrastructure participants to monitor, manage, and scale their mining rigs. The original interface was slow, non-responsive, and data-dense without visual clarity.

PredStake isn’t just another betting app. It’s a Web3-native prediction market where users can stake on real-world events with trust, clarity, and community.